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A/B Testing Support
It'd be cool to use sendgrid to support A/B testing of emails. I'm not sure how this would be achieved though!
Official
Response
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The best way to implement this for transactional mail is to use our Event API in conjunction with Unique_Args or Categories.
We are working on improving the featureset on our Newsletter A/B testing.
EMPLOYEE
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Rob - thanks for the suggestion. Over the coming quarters we expect to have a feature that allows A/B style testing. Feel free to add more specifics of how you would want to use this feature. ThanksComment
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We're in the process of implementing A/B testing with SendGrid.
Will this feature be delivered soon or are we better off moving forward on our own?
Happy to share details on our implementation: @ardell on twitter.-
Were you able to implement A/B testing? I am looking at Sendgrid but also Blue Sky, as they already do A/B testing.
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We were. We ended up using Sendgrid's Google Analytics integration (see here: http://blog.sendgrid.com/how-to-track..., and implemented our own back-end to pick a random content variant to serve up. We use Google Analytics' "Campaign Content" parameter to differentiate between A and B versions.
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Very nice. Would you mind if in the none-to-distance future I inquired as to some more of the specifics of your solution?-
Sure thing--my username at gmail.
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Thanks for your follow up. That feature in now ready for your use with the beta newsletter. From the newsletter page (http://sendgrid.com/newsletter) in your account select "Switch to beta newsletter". The AB testing is part of that product - step 2.
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Hi Ken,
I'd love to discuss with you how we'd like to use SendGrid to A/B test our transactional emails. We're using Google Analytics to track conversion rates now but it doesn't allow us to incorporate deliveries/opens/etc into our tests.
The newsletter A/B feature looks great, but unfortunately it looks like it won't work for transactional emails.
Shoot me an email if you're available to discuss... my username at gmail.
Best,
Jason -
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Where is this feature for transactional emails? Just about to switch to sendgrid, need this functionality! -
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The best way to implement this for transactional mail is to use our Event API in conjunction with Unique_Args or Categories.
We are working on improving the featureset on our Newsletter A/B testing. -
EMPLOYEE
